A
Analytics
Shows who visits your website, where they came from, what they looked at, and what they did while they were there. MORE about Analytics
B
Backup
A saved copy of your website. If something breaks, gets hacked, or disappears, a backup can get you back in business. MORE about Backup
C
Content
The words, photos, videos, and information that explain who you are, what you do, and why someone should contact you. MORE about Content
D
Domain Name
Your website's address on the internet, such as yourbusiness.com. It's how people find and identify your website. MORE about Domain Name
E
E-Commerce
Selling products or services directly through your website, including taking orders and accepting payments online. MORE about E-Commerce
F
Firewall
A security barrier that helps stop hackers and suspicious traffic before they can get into your website. MORE about Firewall
G
Google Business Profile
Your business listing that can appear in Google Search and Maps and displays information such as your reviews, hours, photos, and contact information. MORE about Google Business Profile
H
Hosting
The service that provides the server where your website actually lives. No hosting, no website. MORE about Hosting
I
Image Optimization
Reducing image file sizes without making them look bad. Smaller images generally mean a faster-loading website. MORE about Image Optimization
J
JavaScript
Code that makes websites more interactive. Menus, sliders, pop-ups, calculators, and other moving parts often depend on it. MORE about JavaScript
K
Keywords
The words and phrases people type into Google when looking for a business, product, or service like yours. MORE about Keywords
L
Load Time
How long someone waits for your website to appear. The longer they wait, the greater the chance they'll leave. MORE about Load Time
M
Mobile Responsive
A website designed to automatically adjust so it works properly on phones, tablets, laptops, and desktop computers. MORE about Mobile Responsive
N
Navigation
The menus and links that help visitors move around your website. Good navigation helps people quickly find what they need. MORE about Navigation
O
Optimization
Improving your website so it's faster, easier to use, and easier for search engines to understand. MORE about Optimization
P
Plugin
An add-on that gives a WordPress website extra capabilities, such as forms, security, SEO, backups, or online shopping. MORE about Plugin
Q
Query
The words or question someone types into a search engine. Your website content should help provide the answer. MORE about Query
R
Responsive Design
A way of building a website so the layout changes to fit whatever size screen your visitor is using. MORE about Responsive Design
S
SSL Certificate
The security technology behind the little padlock in your browser. It encrypts information traveling between the visitor and your website. MORE about SSL Certificate
T
Theme
The basic design framework of a WordPress website that helps control its appearance, layout, fonts, and styling. MORE about Theme
U
URL
The specific internet address of a page on your website. Your domain is the building address; a URL takes you to a particular room. MORE about URL
V
Visitor
A person who lands on your website. The goal isn't simply getting visitors—it's getting the right visitors and turning them into customers. MORE about Visitor
W
WordPress
Software used to build and manage websites. It lets businesses create pages, publish content, add features, and manage their site. MORE about WordPress
X
XML Sitemap
A behind-the-scenes list of your website's important pages that helps search engines such as Google discover and understand your site. MORE about XML Sitemap
Y
Yoast SEO
A popular WordPress plugin that helps you manage page titles, descriptions, sitemaps, and other basic SEO settings. MORE about Yoast SEO
Z
ZIP Code
An important part of local marketing. Your location and service-area information help search engines understand where your business provides its services. MORE about ZIP Code
