Stop Thinking “More Pages.” Start Thinking “More Opportunities.”

A lot of small business websites are simply too thin.

They may look professional, but underneath the design there isn’t much for potential customers—or search engines—to discover. A Home page, About page, Services page, Gallery, and Contact page may establish an online presence, but they provide limited space to explain everything your business does.

The Fatter Website Strategy is Pig Art Graphics’ playful way of explaining a simple idea:

Feed your website useful content, and give it more opportunities to work for your business.

A fatter website contains more useful information about your services, locations, projects, expertise, customer questions, and experience. The objective isn’t to make your website bigger just for the sake of being bigger.

We want to make it more useful, more relevant, more discoverable—and ultimately better at generating leads.

Skinny Website vs. Fatter Website

So…How Do You Fatten a Website?

Don’t worry. No carbs are involved.

We fatten a website with useful information your customers are already looking for.

Instead of trying to squeeze everything your company does onto a handful of pages, we identify important subjects and give them room to breathe.

The Fatter Website Diet

Think of these as the website’s essential food groups:

• Service Pages — Give each important service its own place to explain what you do.
• Project Pages — Turn completed work into proof of your experience.
• FAQ Content — Answer the questions customers ask before hiring you.
• Local Content — Explain where you work and the communities you serve.
• Educational Content — Demonstrate your knowledge by helping customers understand their options.
• Reviews & Trust Content — Show potential customers that other people already trust your business.
• Internal Links — Connect all that information so customers and search engines can easily explore it.

One Service Page Isn’t Always Enough

Imagine that you own a plumbing company.. Your website has one Services page containing:

Plumbing Repairs • Water Heaters • Drain Cleaning • Sump Pumps • Water Treatment • Bathroom Remodeling

You technically mentioned everything. But you haven’t said very much about anything.

Now let’s fatten it up.

Instead of one general Services page, your website can have dedicated pages for:

Plumbing Repairs
Water Heater Installation
Drain Cleaning
Sump Pumps
Water Treatment
Bathroom Remodeling

Each page can explain the service, answer questions, show related projects, incorporate appropriate local information, and provide a clear way to request service.

Same business. More useful website. More search opportunities.

Feed Your Website With Real Projects

Here’s another easy way to put some healthy weight on your website.

Stop hiding your projects in a photo gallery.

A photograph by itself provides very little context.

Instead, a completed project can become its own page containing the service performed, project description, location when appropriate, photographs, challenges, solutions, related services, and a call to action.

One completed project can then support your:

Website → Service Pages → Local SEO → Google Business Profile → Social Media → Email Marketing

You’re already doing the work.

Let’s make the work feed your website.

Answer the Questions Your Customers Are Already Asking

Every conversation with a potential customer can contain ideas for website content.

• What does it cost?
• How long will it take?
• Which option is better?
• Do you serve my town?
• What happens during the project?
• Why should I choose your company?

If customers repeatedly ask these questions, your website should probably answer them.

FAQs make your website more useful to visitors while giving you additional opportunities to develop content around the subjects people research before making a buying decision.

Put Some Local Weight on Your Website

For a Bucks County small business, being found nationally isn’t necessarily the goal.

You need to get found where you actually do business.

A Fatter Website can provide more context about your geographic market through service pages, project locations, legitimate service-area content, customer reviews, local information, and your Google Business Profile.

Instead of simply repeating “Bucks County” throughout your website, we build useful content that helps establish:

WHAT YOU DO + WHERE YOU DO IT

That’s the foundation of the local search strategy.

Feed One Idea. Use It Everywhere.

Here’s where the strategy gets even more useful.

Suppose your company completes a great project in Doylestown.

That one project could become:

• 1 Completed Project
• 1 Website Project Page
• 1 Google Business Profile Post
• 1 Facebook / Instagram Post
• 1 Email Newsletter Feature
• New Internal Links to Your Service Page

Suddenly, one piece of everyday business activity is feeding several parts of your marketing. That’s a pretty efficient diet.

Doesn’t Google Want Quality Instead of Quantity?

The Fatter Website Strategy does not mean creating dozens of useless pages stuffed with keywords. That’s not fat. That’s bloat.

• Every page should have a legitimate purpose.
• A useful service page explains a service.
• A useful project page demonstrates experience.
• A useful FAQ answers a customer question.
• A useful local page provides meaningful information about where you work.
• A useful article helps someone understand a subject related to your business.

Don’t feed your website junk content. Feed it relevant content.

What Happens When Your Website Gets Fatter?

As your website develops more useful content, something important happens. You create more ways for people to enter the website. A potential customer doesn’t necessarily have to discover your Home page first.

They might discover a:

Service Page

or a

Project Page

or an

FAQ

or a

Local Page

or an

Educational Article

…and then continue exploring your business.

That means your website isn’t depending on one or two pages to do all the work.

Fatter Doesn’t Mean Slower

We should make an important distinction. We’re talking about making your website fatter with useful content—not bloated with unnecessary software, oversized images, or poorly optimized code.

The ideal website is:

• Fat on Content.
• Lean on Code.
• Fast on Mobile.
• Easy to Navigate.

That’s a healthy website.

The Fatter Website Growth Cycle:

1. ADD USEFUL CONTENT

Services • Projects • FAQs • Locations

↓

2. CREATE MORE SEARCH OPPORTUNITIES

More subjects • More keywords • More local relevance

↓

3. ATTRACT THE RIGHT VISITORS

People searching for the services you actually provide
↓

4. BUILD TRUST

Experience • Projects • Reviews • Helpful information
↓

5. GENERATE LEADS

Calls • Forms • Estimates • Consultations
↓

6. KEEP FEEDING THE WEBSITE

New projects • New questions • New services • New content

Then the cycle starts again.

Is Your Website Looking a Little Skinny?

Take a quick look at your current website.

If most of your services are squeezed onto one page, your gallery contains photographs without explanations, your FAQs are missing, your service area is barely mentioned, and nothing new has been added in years…

Your website may need to put on a few pages.

Pig Art Graphics has been developing websites for small businesses since 1997. Our Fatter Website Strategy combines website design, content development, SEO, local search, project content, FAQs, Google Business Profile optimization, and ongoing website growth into an approach that non-technical business owners can understand.

We’re not interested in making websites bigger just to sell more pages.

We want to make them more useful.

And a more useful website creates more opportunities to:

Get Found. Build Trust. Generate Leads.

Ready to Fatten Up Your Website?

Whether you have an existing website that’s looking a little thin or you’re starting a new website from scratch, we’ll identify opportunities to give your business a stronger online presence.

Schedule a Free Fatter Website Review with Pig Art Graphics.

No crash diets. No empty calories. Just better website content.