Find the Problems That May Be Hurting Your Website
Your website may look professional and still fail to generate business. Poor search visibility, thin content, slow performance, weak local SEO, outdated software, and unclear calls to action can all limit its effectiveness.
A comprehensive website audit examines the issues that affect how search engines understand your website and how customers use it. For local businesses, the audit should also examine how well your website supports your Google Business Profile and the geographic areas you serve.
Pig Art Graphics approaches website audits with three priorities: visibility, lead generation, and local relevance.
The goal is not simply to produce a technical report. The goal is to identify problems, rank them by importance, and create a practical plan for improving your website.
What Does a Website Audit Look For?
Every website is different. Some websites suffer from technical problems. Others work properly but have too little content to compete in search. Some attract visitors but fail to turn those visitors into leads.
Our audit looks at your website as a complete marketing tool.
We ask three basic questions:
Can customers find you?
Do they understand why they should choose you?
Can they easily take the next step?
The following issues are reviewed and prioritized based on their potential impact on your website.
1. Search Visibility & Keyword Targeting
Your website needs to clearly communicate what services you provide and where you provide them.
We review whether important pages target relevant service and local keywords. We also examine headings, page content, titles, meta descriptions, and other on-page elements.
Poor keyword targeting can leave Google with too little information to connect your pages with the searches that matter to your business. Your existing SEO framework specifically prioritizes high-intent local keywords and service-plus-location searches.
Priority: Critical
2. Website Content & Thin Pages
A website with only a few short pages has fewer opportunities to explain your services and target relevant searches.
We review the depth, usefulness, and organization of your content. Important services may deserve individual pages instead of being grouped together on one general Services page.
This is the basis of our “Fatter Website” approach: more relevant service pages, project content, FAQs, and location information create more opportunities to be discovered.
Priority: Critical
3. Local SEO & Service Area Relevance
For a local business, ranking nationally means little if customers in your service area cannot find you.
We review whether your website clearly communicates your primary location and service areas. We also look for opportunities to strengthen service-and-location relevance throughout the site.
A business serving several communities may benefit from properly developed location content rather than relying on one generic page.
Priority: Critical
4. Google Business Profile Integration
Your website and Google Business Profile should support each other.
We review how your business name, contact information, services, locations, and website content align with your Google Business Profile strategy.
For local businesses, Google Business Profile optimization, reviews, local keyword targeting, and website content all contribute to a stronger local presence.
Priority: Critical for Local Businesses
5. Individual Service Page Structure
Putting every service on one page may limit your ability to target specific searches.
We examine whether your most important services deserve individual pages with unique content, headings, FAQs, images, and calls to action.
Each strong service page gives your business another opportunity to answer a specific customer need and target a relevant search.
Priority: High
6. Mobile Website Performance
Customers need to easily use your website on phones and tablets.
We review the mobile presentation of your content, navigation, buttons, forms, images, and other important elements. We also look for layouts that may make it difficult for mobile visitors to find information or contact your business.
Mobile-friendly development is one of the standards included in the Pig Art Graphics website development framework.
Priority: High
7. Website Speed & Performance
A slow website creates a poor experience for visitors.
We look for performance problems such as oversized images, unnecessary plugins, slow-loading pages, and other issues that may be affecting the website.
Our audit framework specifically identifies slow websites, image optimization, caching, mobile issues, and performance improvements as areas that may require attention.
Priority: High
8. Calls to Action & Lead Generation
Getting website traffic is only half the job.
Visitors need a clear next step.
We review contact forms, click-to-call buttons, quote requests, consultation buttons, and other calls to action. Important actions should be easy to find throughout the website.
We also look for trust elements such as customer reviews, testimonials, project photos, and service highlights that can encourage visitors to contact you.
Priority: High
9. Website Navigation & User Experience
Visitors should quickly understand where to find your services, projects, company information, and contact options.
We examine your menu structure, page hierarchy, internal links, and overall organization.
A confusing website can cause visitors to leave before learning enough about your business to make a buying decision.
Priority: High
10. SEO Titles, Meta Descriptions & Heading Structure
Every important page should have a clear purpose.
We review page titles, meta descriptions, H1 headings, H2 headings, and content structure. These elements should accurately describe the page and incorporate relevant keywords without making the content difficult to read.
Pig Art Graphics uses SEO titles, meta descriptions, and structured H1/H2 content as part of its content development process.
Priority: High
11. Internal Linking
Your pages should work together.
Internal links help visitors move between related services, projects, FAQs, and other useful information. They also create clearer relationships between pages.
We review whether important pages are isolated and identify opportunities to create stronger connections throughout the website. Internal linking is included as a core part of the Growth Website SEO structure.
Priority: Medium to High
12. Customer Reviews & Trust Signals
Potential customers want proof that other people trust your business.
We look at how reviews, testimonials, project photos, experience, credentials, and other trust signals appear throughout your website.
For local businesses, reviews should also work together with your Google Business Profile strategy. A steady review process can strengthen trust while supporting your broader local presence.
Priority: Medium to High
13. Project Galleries & Proof of Experience
Completed projects can provide much more value than a simple collection of photographs.
We review whether projects can be turned into individual posts or case studies containing images, descriptions, services, locations, and other useful information.
Project showcases, before-and-after case studies, and ongoing project posts are part of the Pig Art Graphics content strategy.
This content demonstrates experience while creating additional opportunities for search visibility.
Priority: Medium
14. Website Security, Updates & Backups
An outdated WordPress website can create unnecessary security and performance risks.
We review the general condition of WordPress, themes, plugins, security measures, and backup procedures. Pig Art Graphics maintenance services include WordPress updates, plugin updates, security monitoring, backup management, and performance checks.
Keeping the website current helps protect the investment you have already made.
Priority: High when problems are discovered
15. Ongoing Content & Website Growth
A website should not remain unchanged for years.
We look for opportunities to continually expand the site with new service pages, projects, FAQs, location content, and educational articles.
Pig Art Graphics recommends ongoing content expansion as part of its website growth strategy.
This is where a website can become “fatter” over time and create more opportunities to be discovered.
Priority: Ongoing
From Website Audit to Action Plan
A useful website audit should tell you more than what is wrong.
It should tell you what needs to be fixed first.
Pig Art Graphics evaluates website problems based on their effect on search visibility, user experience, local relevance, and lead generation. If a website is not visible, we focus on SEO and content. If it gets traffic but does not generate leads, we focus on user experience, trust, and calls to action. If it already performs well, we look for opportunities to expand its content, reviews, and local authority.
A Better Website Can Create More Business Opportunities
Fixing these issues can create a website that is faster, easier to use, more informative, and better aligned with the searches your customers make.
For a local business, that means a stronger connection between your website, services, locations, Google Business Profile, reviews, and ongoing content.
The result is a website with more opportunities to get found, engage potential customers, build trust, and convert visitors into leads.
Find Out What’s Holding Your Website Back
Your website may not need to be completely rebuilt. It may simply need the right problems identified and corrected in the right order.
Request a comprehensive website audit from Pig Art Graphics and discover where your website can be improved.