Shows who visits your website, where they came from, what they looked at, and what they did while they were there.

A saved copy of your website. If something breaks, gets hacked, or disappears, a backup can get you back in business.

The words, photos, videos, and information that explain who you are, what you do, and why someone should contact you.

Your website’s address on the internet, such as yourbusiness.com. It’s how people find and identify your website.

Selling products or services directly through your website, including taking orders and accepting payments online.

A security barrier that helps stop hackers and suspicious traffic before they can get into your website.

Your business listing that can appear in Google Search and Maps and displays information such as your reviews, hours, photos, and contact information.

The service that provides the server where your website actually lives. No hosting, no website.

Reducing image file sizes without making them look bad. Smaller images generally mean a faster-loading website.

Code that makes websites more interactive. Menus, sliders, pop-ups, calculators, and other moving parts often depend on it.

The words and phrases people type into Google when looking for a business, product, or service like yours.

How long someone waits for your website to appear. The longer they wait, the greater the chance they’ll leave.

A website designed to automatically adjust so it works properly on phones, tablets, laptops, and desktop computers.

The menus and links that help visitors move around your website. Good navigation helps people quickly find what they need.

Improving your website so it’s faster, easier to use, and easier for search engines to understand.

An add-on that gives a WordPress website extra capabilities, such as forms, security, SEO, backups, or online shopping.

The words or question someone types into a search engine. Your website content should help provide the answer.

A way of building a website so the layout changes to fit whatever size screen your visitor is using.

The security technology behind the little padlock in your browser. It encrypts information traveling between the visitor and your website.

The basic design framework of a WordPress website that helps control its appearance, layout, fonts, and styling.

The specific internet address of a page on your website. Your domain is the building address; a URL takes you to a particular room.

A person who lands on your website. The goal isn’t simply getting visitors—it’s getting the right visitors and turning them into customers.

Software used to build and manage websites. It lets businesses create pages, publish content, add features, and manage their site.

A behind-the-scenes list of your website’s important pages that helps search engines such as Google discover and understand your site.

A popular WordPress plugin that helps you manage page titles, descriptions, sitemaps, and other basic SEO settings.

An important part of local marketing. Your location and service-area information help search engines understand where your business provides its services.