Having a website is great. Getting found is even better.
Many factors influence how a website is found by search engines. Performing a website ‘audit’ highlights specific problems that could be holding your site back from it’s potential in getting found by your prospects.
Additionally our Website Audit provides a clear, actionable, prioritised list of recommendations to improve your website.
Getting your website to rank in Google is harder and more competitive than ever.
There are many factors such as on page content, performance, social factors and backlink profile that search engines like Google use to determine which sites should rank highest.
Our website audit breaks down the specific areas where improvements can be made and lists the steps which are needed to improve your website’s performance. See Example Report
Order Your Website Audit Today. Improve Your Ranking.
Website Audit Factors:
On-Page SEO
On-Page SEO is important to ensure Search Engines can understand your content appropriately and help it rank for relevant keywords. Adding information will continue to build on your position for gradual gains.
Links
Search Engines use backlinks as a strong indicator of a page’s authority, relevance and ranking potential. There are various strategies available to gain links to a page to improve this factor.
Usability
How easy is your website to use? Usability is important to maximize your available audience and minimize user bounce rates (which can indirectly affect your search engine rankings).
Performance
How fast does your website load on both desktop and mobile devices? Performance is important to ensure a good user experience, and reduced bounce rates.
Google wants to make sure that your page provides each user with the most relevant, highest quality results for their query. That’s why the Google algorithm takes a look at page performance in addition to the other many ranking factors.
Social
Are your social channels linked on your website? Social activity is important for customer communication, brand awareness and as a marketing channel to bring visitors to your website.
Additional SEO Resources:
Yoast SEO Plugin: https://www.wpbeginner.com/plugins/how-to-install-and-setup-wordpress-seo-plugin-by-yoast/
Google Search: https://developers.google.com/search
Website Audit Example Report
Click on this report that was performed in August 2022 for a local water delivery company in Richlandtown, PA. You will see the type of detailed information that will be provided with your own website audit and the steps recommended for improvement.
Your local auto mechanic helps you to maintain your car each year with an inspection. The website audit performs a similar task to keep your website up to date and assist in your online success.
Also note that your online search is greatly improved with a Google My Business Account.
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