Search Engine Optimization Services
Search Engine Optimization is the process of organizing your web site so that it ranks well within the organic (not paid) search results of major search engines. The basis of SEO optimization is actually very logical: it’s your content. Offer interesting and unique information on your website
The algorithm that enables search engines like Google to find relevant, matching websites is based upon what you are offering that “matches” the search query. Our SEO process starts with analyzing and auditing your current website to reveal where improvements need to be made. A lot of companies can achieve significant improvements by taking care of basic SEO activities like having relevant keywords in their title tags.
Having a well organized website is a start. Millions of people are searching the internet to find information. So, the first task is to make sure your website is search-engine friendly and to convince search engines that your content is relevant for particular keywords. SEO is not a get-rich-quick activity. There is no silver bullet but rather a thorough process of improving the areas that search engines look for in ranking your site.
Google Hummingbird. This is the name of the latest search platform that Google is using as of September 2013. The name comes from being “precise and fast” and is designed to better focus on the meaning behind the words.
Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that web pages matching the search query do better, rather than pages matching just a few keywords.
The current search algorithm is focused more on phrases and conversation rather than keywords. People, when conducting a search, may find it more useful to use a phrase. It’s more typical now for people to type in a question in their search and not just a single word.
“What’s the closest place to buy a piano to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “piano,” for example.
Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “piano” is a particular type of product carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.
Key SEO Steps For Every Website:
An internal link structure and architecture that makes it easy for the customer to move through your website is a must. Fast page loading, optimized images and sitemaps all help to contribute to the end-user experience and that is what matters the most for both your customer and Google.
On-Page Elements: Basic on-page elements still play a huge role in SEO ranking like Title tags, page URLs, ALT image tags and appropriate H1 tags. These elements are taking on new levels of importance. You can easily improve your search results by focusing on these items.
Content: “Content is King” is still true because it’s more important now than ever and it’s not changing any time soon. Make sure your content is never duplicated, always high quality and is relevant and useful to your audience.
The Ultimate Goal: Websites are being rewarded with top ranking results which deliver a consistent and accurate customer-centric experience. Everything about a website must be for the benefit of the customer, and that goal must be clear and obvious to Google.
STARTER GUIDE. Check out this nice guide from Google which explains a lot of steps that you can take to improve your SEO. If your website contains enough relevant information it will absolutely help people to find you. But you have to make sure the information is there to be found.
Implement these SEO strategies on your website:
- Post Natural Content
Content should read almost conversationally; it shouldn’t sound forced in order to squeeze in keywords you think are important. Make your web page easy for a visitor to understand the products/services you provide.
- Use Page URLs with Common Sense Words
Page URLs should read normally and explain to the visitor what page the page is about. Remove special characters and indecipherable URL formats.
- Reduce Site Bounces With Accurate Title Tags
Title tags and meta descriptions should describe the page content, not mislead searchers in an attempt to get more click-throughs. For locally-focused companies, an emphasis on the local, geographical reference will aid positive results.
- Make Your Site Structure Easy
Your web structure should deliver sensible navigation so that visitors never have to wonder how to find what they need.
- Get Mobile and Responsive
Full support for mobile devices is a must. Mobile online users have exceeded desktop users and the mobile market is a priority. If your site does not capture this audience, you’re going to see a big dip in web traffic if you haven’t yet already.
Companies that continue to modify their SEO strategies and marketing efforts to coincide with Google’s algorithm changes will win in the end.